During the first 2 years of my working life, I was a quantitative market researcher, the next 4 – doing qualitative-quantitative research and content strategy.

Within this time, I had set-up and analyzed: one nationwide UAI, 3 rounds of retail tracking studies, a conjoint analysis project, a shelf test, a store design survey, 3 legs of a nationwide market segmentation study (media platforms, characterization, music), a multi-country youth content needs study, content tests on anime, TV shows, magazine shows, host / celebrity needs studies, regular (at least once a month) qualitative tracking projects on content needs and lifestyle – to support decisions on packaging, programming, celebrity career development, branding, product innovation and business models.

In the next 2 years – I was an interaction design and user experience research team leader.  The next 3 – a brand and digital strategy manager.

During this time, I worked on 44 digital products — in various roles or tasks (from analytics and usability testing, to information architecture and wireframing).

As I build the database of my projects, I’ll share some of my favorites here.

To request for a complete project portfolio or resume, e-mail me at .